Samsung A27/A37/A57, Pixel 10a, iPhone 17e: A Review of the New 2026 Models
April 3, 2026
Quick Summary: A review of three generations of mid-range smartphones for 2026: the Samsung Galaxy A27, A37, and A57 (based on last year's A26, A36, and A56), the Google Pixel 10a (an evolution of the Pixel 9a), and the iPhone 17e (the successor to the 16e). We compare specifications, prices, and availability in the Ukrainian market to determine which device offers the best value.
March 2026 was a month of "quiet revolutions" in the mid-range segment. Samsung updated its Galaxy A series, Google introduced the Pixel 10a with the new Tensor G4 chip, and Apple officially launched the iPhone 17e—the most affordable iPhone with the A19 chip.
This is especially relevant for the Ukrainian market. According to Rakuten Viber, 75% of Ukrainians use Android devices, and Samsung remains the undisputed sales leader. But the iPhone 17e could change the landscape.
Samsung Galaxy A27, A37, A57: Evolution Based on Previous Models
Samsung traditionally releases three models in its A-series: a budget model (A27), a mid-range model (A37), and a top-of-the-line model (A57). Last year's A26, A36, and A56 received positive reviews but had some drawbacks: slow charging, mediocre front cameras, and an outdated Android operating system.
The new generation addresses these shortcomings. Although the official announcement is still to come, the Galaxy A37 and Galaxy A57 have already appeared on the Google Play Console and are currently on sale in Uzbekistan.
Galaxy A37: The Golden Mean
The Galaxy A37 features an Exynos 1480 processor with improved power efficiency. It features a 6.7-inch Super AMOLED Plus display with a resolution of 1080×2340 and a refresh rate of 120Hz. The Gorilla Glass Victus protective glass is a significant upgrade over its predecessor.
The main camera is 50 MP (wide-angle) + 12 MP (ultra-wide). The front camera has grown to 13 MP. The 5000 mAh battery with 45W charging isn't a record, but it's enough for a full day of use.
Estimated price: $377 (≈30,200 UAH) for the 8/128 GB version and $408 (≈32,700 UAH) for the 8/256 GB version.
Galaxy A57: A Budget Flagship
The A57 features a more powerful Exynos 1680 processor and a 6.7-inch display with the same Super AMOLED Plus matrix. The main camera is identical to the A37, but it now features a telephoto lens (optional on higher-end models).
The 12GB/256GB version starts at 17,999 baht (~$555 or ≈44,500 UAH), and the 12GB/512GB version starts at 20,999 baht (~$645 or ≈51,700 UAH). This is approximately $62 more expensive than last year's Galaxy A56.
Galaxy A27: Compact Version
The smaller model hasn't been leaked yet, but it's reasonable to expect an Exynos 1280, a 6.5-inch display with 90Hz, and a 48MP camera. The price should start at $280-300 (≈22,500-24,000 UAH).
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Google Pixel 10a: Tensor G4 and proprietary software
The Pixel 10a has been officially announced and is available for pre-order. The key upgrade is the Tensor G4 chip, developed by Google specifically for AI and photo processing.
6.3-inch Actua display (pOLED, 1080x2424 pixels, smooth screen with a refresh rate of 60-120 Hz) with Gorilla Glass 7i protection. Peak brightness of up to 3000 nits—better than the Samsung A37. Main camera: 48 MP (wide-angle, Quad PD) + 13 MP (ultra-wide). Ultra-sharp zoom up to 8×—the software magic of the Tensor G4.
5100 mAh battery with wired charging up to 45 W (or 23-30 W depending on the adapter) and wireless charging up to 10 W. The official price is $499. It's currently only available in the Ukrainian market through resellers at a rate of approximately 40,000 UAH.
iPhone 17e: The First Affordable iPhone with the A19
Apple announced the iPhone 17e on March 2, 2026 (availability begins March 11, 2026). It's the most affordable member of the iPhone 17 family, featuring the A19 chip—the same one found in the iPhone 17.
The only compromise is the 6.1-inch Super Retina XDR display (OLED, 2532×1170, 460 ppi) with a 60 Hz refresh rate. Ceramic Shield 2 protection provides 3x better scratch resistance than the previous generation, according to Apple.
Rear camera: 48 MP Fusion + next-generation Portrait mode. 4K video with Dolby Vision. Front camera: 12 MP with autofocus. The integrated Apple-designed C1X modem delivers data speeds 2x faster than the C1 in the iPhone 16e, according to Apple. Battery: Up to 26 hours of video playback (network video playback: up to 21 hours). Fast charging: Up to 50% battery life in 30 minutes with a 20W adapter or higher (sold separately).
Starting price: $599 for the 256GB version (2x more storage than the 128GB iPhone 16e and 4x more than the iPhone 12). The 512GB version is $24.95/month for 24 months via Apple Card Monthly Installments (requires credit approval). The official price in the Ukrainian market has not yet been announced, but resellers are listing prices in the range of approximately 48,000–50,000 UAH.
Comparison table
Which phone is right for you?
The Galaxy A37 is the optimal choice for those seeking balance. It has a large screen, a decent camera, and sufficient performance. Ideal for everyday tasks and social media.
The Galaxy A57 is for those who need more RAM (12 GB) and storage. It's suitable for multitasking and medium-heavy gaming.
The Pixel 10a is for fans of pure Android and photography. The Tensor G4 works wonders with image processing. Updates are guaranteed for 7 years.
The iPhone 17e is for those who want the Apple ecosystem without the premium price of the Pro models. The A19 is the fastest chip among all competitors. However, 60 Hz and the price may be a turn-off.
Availability in the Ukrainian market
The Samsung Galaxy A36 (the A37's predecessor) is now officially available starting at UAH 13,399. The Galaxy A37 and A57 are expected in April 2026 through official channels. The Pixel 10a is not yet officially available in Ukraine. It can be purchased through resellers with a 15-20% markup.
The iPhone 17e will be available at Ukrainian iSpots and other authorized retailers in late March or early April.
FAQ
When will Samsung Galaxy A37 be released in Ukraine?
The official release of Galaxy A37 is expected in April 2026. Pre-orders may start in late March via Samsung’s website and partner retailers.
Is it worth buying iPhone 17e instead of Galaxy A57?
If the Apple ecosystem is important and your budget allows, iPhone 17e offers better performance and longer software support. Galaxy A57 is better for those who prefer a large 120 Hz display and Android flexibility.
Pixel 10a or Galaxy A37 — which is better for photography?
Pixel 10a wins thanks to the Tensor G4 chip and Google’s computational photography. Night mode and portrait shots are significantly better. Galaxy A37 performs well in good lighting but falls behind in challenging conditions.
Where to buy Pixel 10a officially in Ukraine?
Google has not officially launched Pixel sales in Ukraine yet. Options include international resellers or purchasing abroad with delivery.
Does Galaxy A37 support 5G?
Yes, Galaxy A37 5G supports SA/NSA/Sub6 5G networks, just like the A57.
How many updates will iPhone 17e receive?
Apple typically provides at least 5–6 years of iOS updates. iPhone 17e with the A19 chip is expected to receive updates until at least 2031.
Conclusion
Choosing a mid-range smartphone in 2026 has become more difficult—and that's a good thing. Samsung, Google, and Apple have raised the bar for quality, offering flagship features at reasonable prices.
The Galaxy A37 is the king of value. The Pixel 10a is for those who value software and a camera. The iPhone 17e is for those willing to pay a premium for the ecosystem and performance.
Check current prices on the official websites of manufacturers and authorized retailers before buying. The market changes quickly, and the best deals often appear 2-3 months after the release.